Born GlobalJul 14, 2007 · 1 minute read (archived post)
I was reading the June/July 2007 edition of the IET Engineering Management Journal and was struck by a piece of research that’s been done in Finland by a Siv Karlson around companies that don’t bother to develop their national markets first; they just hit the global market.
Her blueprint for success includes:
- The company’s products are unique, ingenious and inovative.
- The company’s founder (or other key person) has wide experience and an extensive contact network from previous work in similar industries – does LinkedIn count I wonder.
- The company has strong relationships with key personnel from large, successful organisations.
- The company has good relationships with influential figures in the industry.
- All the personnel in the company are very involved and eager for it to success.
I guess what’s interesting to me is that all (or at least) most of these characteristics are important for any company to be successful in the ‘global’ economy.